The Research and Development work of the corporate identity institute is focused on the response to and evaluation of important aspects of corporate identity. To this end, the institute initiates and assists with projects in cooperation with companies, agencies and universities.Development work of the ci-institut is focused on the response to and evaluation of important aspects of corporate identity. To this end, the institute initiates and assists with projects in cooperation with companies, agencies and colleges and universities.
projects

ci-institute projects are developed and executed in cooperation with internal and external partners. This can cover classical third-party funded projects but also diploma final papers or master’s theses.

Research and practice fields
– Historical development
– The concept of identity in an economic and corporate context
– Process-related approaches
– Quality criteria for achieving excellent working results
– Comparing CI globally; standards and directives
– Culturally based design
– Evaluation system for agencies and companies
– …
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