Context
Even though "Corporate Identity" has been known about for decades, so far there are very few CI-based research institutes. Seen from this standpoint, it can be described as being a young field of theory and research. Academic work to date has been mainly limited to that done by individuals and as a rule, has only dealt with individual aspects of corporate identity such as corporate communications or nation branding. There has been no holistic view, but this is very relevant for classification and evaluation.

Structure
The corporate identity institute is headed up by Professor Robert Paulmann and cooperates closely with the Design Faculty at the Mainz University of Applied Sciences. Based on this structure, the institute constitutes on the one hand an extension of the educational side while at the same time providing a working and communication platform for external experts and interested parties.

The ci-institute offers the following services for internal and external interested parties, as part of the initiation and execution of research projects together with the raising and deployment of third-party funds.

– Studies
– Expertises
– Symposia and Conferences
– Seminars and Workshops
– Exhibitions
–Publications

ci-institute projects are developed and executed in cooperation with internal and external partners. This can cover classical third-party funded projects but also diploma final papers or master's theses.

Research and practice fields
– Historical development
– The concept of identity in an economic and corporate context
– Process-related approaches
– Quality criteria for achieving excellent working results
– Comparing CI globally; standards and directives
– Culturally based design
– Evaluation system for agencies and companies
– …

corporate identity institute
Prof. Robert Paulmann
c/o University of Applied Sciences
Holzstrasse 36
55116 Mainz
Germany

T +49 (0)61 31.628 2241
F +49 (0)61 31.628 9 2241
E info(at)ci-in.de

06/2011: Third cxi-conference
06/2011: Status Quo CI - Agencies (Study)
05/2011: Book: »Nation Branding: »Good People, Great Nation««
10/2010: Design-Competitions (Starting Study)
10/2010: Status Quo CI - Companies (Study)
09/2010: Design-Alumni (Study)
06/2010: Second cxi-conference
05/2010: Documentation cxi-conference 2009
02/2010: Book: »Sauerkraut vs. Sushi«